How do you go about asking your clients to refer you to their relatives and friends? As a matter of fact, if you don’t ask, people don’t think to offer, do they? It’s that simple.
Recommendations from happy, happy customers are one of the best ways to stand out from the crowd in a sea of brands that start to look quite the same. Easier said than done though, right?
To shed some lights on the issue, on February 22, Cowork Hub joined forces with the PR expert Hayley Smith from Boxed Out Pr to host the networking event “The art of asking: what can your clients do for you?”
The speaker started off the evening challenging the participants to answer the question “what are you doing for your clients beyond selling your product/service?” and the audience were surprised to hear that a freebie can go a long way when it comes down to customers falling in love with your brand/your company.
The informal get-together explored how to give clients added value, that “something else” that will Wow them so that they will be pleased to become, let’s say, your brand ambassador and hopefully recommend your company on a regular basis.
According to Hayley, offering added value to both existing and new customers is always a winner as it makes people feel valued, special. She also highlighted other simple steps that can make all the difference in making sure you have a solid/loyal clientele base.
- Understand your audience (who are your selling to? what are their hobbies? what social media channels do they follow? what topics are they interested in?) and where you are in the field. Understand thoroughly what your product or service is all about;
- Once you know who your potential clients are (and where to find them), don’t play the “shy card”: do talk do them, engage, don’t try to do hard selling on social media channels, genuinely create a dialogue, listen to them. Attend events/go to places where your potential customer go, mingle with them;
- Network, Network, Network: be bold and confident when going to networking events. Take your business card out, engage in deep conversation, shop talk…. It may sound corny these days, but your network really is your net worth;
- Last, but not least, joining forces with organisations that you admire/local business is a good way to kick off. Also, there is no harm in politely invading other’s people space (Bloggers, industry leaders…), partner up with them, introduce yourself. Building relationships demand time and energy. Don’t give up that easily.
Young and inspirational
As the evening went on, Hayley was quite an inspiration herself for the attendees who took the opportunity to “pick her brains”. At the age of 24, she established Boxed Out PR and was listed as Elle UK’s 23 under 30 female entrepreneur.
A TEDx speaker, she is also one of Glamour UK’s alpha females for 2017 and the founder of FlowAid, which campaigns for free sanitary products for homeless women. Attendees were kind enough to donate sanitary products which will now be distributed via the charity.
The event ended with a networking session over drinks and nibbles so that everyone could properly introduce themselves and get acquainted.
From the newsroom